Abstract: A system including a processor and a memory storing instructions that, when executed, cause the system to: generate a dynamic object having rich content, interactive code and multiple platform operability logic that allows the interactive code to operate on a plurality of platforms; send the dynamic object to one of the plurality of platforms; process the dynamic object on the one of the plurality of platforms; and provide one or more interfaces for user engagement to perform an interaction specified by the dynamic object.

Abstract: Methods, systems, and computer programs are presented for managing electronic messages of users in a social network. One method includes an operation for receiving attributes of a profile of a person with a person account that has started following an entity with an entity account, in the social network. Further, the person is added to one or more groups in the entity account based on the attributes. Each of the groups is associated with defined properties for adding persons to each group. Furthermore, messages, created by the entity and addressed to the one or more groups, are distributed to a stream of the person account.

Abstract: Technology for managing the flow of messages among accounts of a social network. One method enables a first account (e.g., person or entity account) to elect a second account (e.g., person or entity account) in the social network. The election causes the first account to follow the second account to receive electronic messages of the second account. Further, an election of the first account by the second account is disabled until the first account follows the second account. Additionally, the method includes an operation for detecting the first account has followed the second account and has added the second account to a communication group managed by the first account.

Abstract: Methods, systems, and computer programs are presented for managing interaction between users in a social network. One method includes receiving one or more first user interactions made by a user account in a social network system with content presented in a user interface on a display device. The content is associated with a first entity account in the social network system. The first user interactions include one or more endorsements of the content or the first entity account. The method further includes calculating, by at least one processor, a level of endorsement of the first entity account by the user account based on the endorsements. The method further includes providing a limited level of access to the first entity account to add one or more posts to a stream of the user account in a stream user interface of the social network system based on the level of endorsement.

Abstract: Methods, systems, and computer programs are presented for managing the flow of messages among users of a social network. One method enables the election of an entity in the social network by a person in the social network. The election indicates that the person follows the entity to receive entity electronic messages. Further, an election of the person by the entity is disabled until it is detected that the person has elected to follow the entity. Additionally, the method includes an operation for detecting the election of the entity by the person, where the person is enabled to add the entity to communication groups managed by the person after the election. The entity is enabled to follow the person after the person elects to follow the entity, and messages from the person to communication groups including the entity will reach the entity.

Abstract: In one aspect, a method is provided. The method includes providing a social network on one or more servers connected to the internet. The method includes identifying an instance where a user takes action to add the social networking account of the entity to a social networking account of the user, and in response to the identification of the user's action, enabling identification of and access to the user by the entity. The method includes enabling the social networking account of the entity to post information to a stream of the user that took action to add the social networking account of the entity to the social networking account of the user. The method further includes presenting a stream view of one or more postings to the user, the one or more postings being from the groups that the user was associated to by the entity.

Abstract: A system including a processor and a memory storing instructions that, when executed, cause the system to: generate a dynamic object having rich content, interactive code and multiple platform operability logic that allows the interactive code to operate on a plurality of platforms; send the dynamic object to one of the plurality of platforms; process the dynamic object on the one of the plurality of platforms; and provide one or more interfaces for user engagement to perform an interaction specified by the dynamic object.

Abstract: Methods, systems, and computer programs are presented for managing electronic messages of users in a social network. One method includes an operation for receiving attributes of a profile of a person with a person account that has started following an entity with an entity account, in the social network. Further, the person is added to one or more groups in the entity account based on the attributes. Each of the groups is associated with defined properties for adding persons to each group. Furthermore, messages, created by the entity and addressed to the one or more groups, are distributed to a stream of the person account.

Abstract: Methods, systems, and computer programs are presented for managing interaction between users in a social network. One method includes providing a user account having information that identifies a person associated with the user account. The method further includes receiving interactivity of the person on the user account. The received interactivity identifying endorsements made by the person utilizing the user account, and the endorsements made by the person are associated to a soft following metric. The method also includes identifying entities selected for following by the person of the user account. The selection for following triggered by direct action by the person on the user account to add an entity to one or more groups created at the user account. The selection for following being associated with a hard following metric that allows the entity having an entity account to post data to the user account of the user.

Abstract: A method includes receiving login with a first identity. The first identity is associated with a first set of privileges. The reception of login with the first identity enables a first presentation of content associated with a first user account. The content is displayed on a page that has a visual indicator identifying the first user account. The method further includes receiving an interactive input in a location associated with the visual indicator. The received interaction input causes an identity selection menu to be generated on the page. When selection of a second identity other than the first identity is received, the method includes enabling a second set of privileges associated with the second identity. The reception of selection with the second identity enables a second presentation of content associated with a second user account.

Abstract: Methods, systems, and computer programs are presented for managing the flow of messages among users of a social network. One method enables the election of an entity in the social network by a person in the social network. The election indicates that the person follows the entity to receive entity electronic messages. Further, an election of the person by the entity is disabled until it is detected that the person has elected to follow the entity. Additionally, the method includes an operation for detecting the election of the entity by the person, where the person is enabled to add the entity to communication groups managed by the person after the election. The entity is enabled to follow the person after the person elects to follow the entity, and messages from the person to communication groups including the entity will reach the entity.

Abstract: Methods, systems, and apparatus, including computer program products, for generating advertisements from advertising templates. In one implementation, a method includes receiving a meta-keyword and a list of one or more keywords that are associated with the meta-keyword. An advertisement template that includes the meta-keyword is received. An advertisement is generated from the advertisement template. The generated advertisement includes one of the keywords in the list of keywords associated with the meta-keyword.