Abstract: A trolling motor includes a rotatable trim module which effectuates trim adjustment of the trolling motor by adjusting a vertical position of a motor shaft assembly. A rotatable steering module is mounted below the trim module. The steering module and trim module are assembled on a rotatable motor shaft having a motor mounted at one end of the motor shaft. A conductive cord is coiled around the motor shaft. The conductive cord is configured to transmit electrical power from a power source to an internal control module and a drive motor in the trim module. In further embodiments, the conductive cord also transmits control signals from an internal control device to an internal control module in the trim module.