Abstract: A system and method for obtaining data regarding customer use of interactive television, where application servers residing at a broadcast center include application programs that provide customers with a graphical user interface. Customers may retrieve the application programs via a satellite through integrated receiver/decoders (“IRDs”). The IRD includes a modem, callback functionality and flash memory for storing a data log of customer transaction and navigation data. Communications servers reside at the broadcast center for receiving callbacks from the IRDs. Interactive servers also reside at the broadcast center where the interactive servers include interactive data repositories IDRs for storing data. The interactive servers may also include a parser of the data in the data log and an encapsulator of data into the appropriate protocol for database users.

Abstract: A system and method for obtaining data regarding customer use of interactive television, where application servers residing at a broadcast center include application programs that provide customers with a graphical user interface. Customers may retrieve the application programs via a satellite through integrated receiver/decoders (“IRDs”). The IRD includes a modem, callback functionality and flash memory for storing a data log of customer transaction and navigation data. Communications servers reside at the broadcast center for receiving callbacks from the IRDs. Interactive servers also reside at the broadcast center where the interactive servers include interactive data repositories IDRs for storing data. The interactive servers may also include a parser of the data in the data log and an encapsulator of data into the appropriate protocol for database users.

Abstract: A system and method for obtaining data regarding customer use of interactive television, where application servers residing at a broadcast center include application programs that provide customers with a graphical user interface. Customers may retrieve the application programs via a satellite through integrated receiver/decoders (“IRDs”). The IRD includes a modem, callback functionality and flash memory for storing a data log of customer transaction and navigation data. Communications severs reside at the broadcast center for receiving callbacks from the IRDs. Interactive servers also reside at the broadcast center where the interactive servers include interactive data repositories IRDs for storing data. The interactive servers may also include a parser of the data in the data log and an encapsulator of data into the appropriate protocol for database users.

Abstract: A system and method for obtaining data regarding customer use of interactive television, comprising one or more application servers including one or more application programs for the input of information by a customer through a graphical user interface; a broadcast center; a communications satellite; one or more individual satellite dishes for receiving one or more application programs from the communications satellite; one or more integrated receiver/decoders (“IRDs”) with a modem, said IRDs further comprising callback functionality and flash memory for storing a data log of customer transaction and navigation information, wherein said modem is in electronic communication with one or more communications servers for receiving callbacks from the IRDs; one or more communications servers for receiving the callback in electronic communication with one or more interactive servers; one or more interactive servers in electronic communication with one or more interactive data repositories IDRs for storing