Abstract: The invention provides a convenient platform in the form of a dealership utility through which customers and dealers can manage vehicles and service appointments. Customers may log-in to access a customer module of the dealership utility through which they may receive notifications pertaining to their vehicle, view vehicle status information, adjust their preferences and settings, schedule and manage service appointments, contact the dealership and view service histories associated with their vehicles. Dealers may log-in to access a dealer module of the dealership utility through which they may manage employees, customers and service appointments, as well as review customer surveys and business reports. The dealership utility may be implemented as a web application, software application, or mobile application, and/or in combination with a text messaging system, usable by customers and dealers on any computing device such as personal computers and mobile phones.