Abstract: A message display element, and a message display jacket utilizable with the element (and a plurality of identical or similar elements) allows a message to be effectively displayed, yet the message changed in a simple and effective manner. A message display element comprises a piece of sheet material (such as polyvinyl chloride or polyolefin having a thickness of between about 8-20 mils) that may be more easily folded than conventional constructions even when made of stiffer material, and which lays flatter when folded. The message display element is particularly suited for displaying pricing information, and positioning and orientation indicia may be provided on individual panels of the element to facilitate proper location within the jacket.