Abstract: Described are platforms, systems, and methods for providing targeted content comprising suggestions for care preference. In one aspect, a method comprises receiving, from a user-interface, user-generated data comprising readiness, values, or personality, of a user; determining a set of similar users based on user-generated data; determining targeted content for the user based on the user-generated data and the set of similar users, the targeted content comprising care preference suggestions determined based on care preferences for which the users in the set of similar users have previously opted; and providing, to the user-interface, the targeted content customized for the user.

Abstract: Described are platforms, systems, and methods for providing targeted content based on a determined persona. In one aspect, a method comprises receiving, from a user-interface, user-generated data comprising readiness, values, or personality, of a user; processing the user-generated data through a persona clustering model to determine a persona from a plurality of personas for the user, the persona clustering model trained with previously received user-generated data for a plurality of other users; determining targeted content for the user based on the persona; and providing, to the user-interface, the targeted content customized for the user.