Abstract: A method may to authorize a loyalty integration service with a social platform may include transmitting an authorization screen to a user terminal. The authorization screen may include a request to grant a loyalty integration service (LIS) user application access to an identifier of a user on a social platform. The method may further comprise receiving authorization from the user indicating the LIS user application can access the identifier of the user. Then, based on receiving the authorization, the identification of the user on the social platform may be linked with a member identifier associated with the user on a loyalty program. Further, on the user terminal, a dashboard to the user may be presented within the LIS user application. The dashboard may include offers customized for the user based on the user's social data in the social network and loyalty data in the loyalty program.