Abstract: Evaluating risk associated with a financial organization's customer by prompting a user to respond to a set of questions adapted to solicit customer data relevant to evaluating the risk. The questions are part of a first risk model that includes rules for determining an overall risk rating associated with the customer based on user responses to the questions. Risks associated with individual responses from the user are quantified based on the first risk model. A first overall risk rating for the customer is determined based on the quantified risks.