Abstract: Happiness-Innovation Matrix” model focuses on measuring “Happiness Index” and is used to strategize and formulate, analyze and calculate product's overall attractiveness and its (also firm's) sustainability, compared to other products in the market place. It can be represented in different variations for different applications, some examples being Strategic Attack Map (SAM), Consumer Needs Map (CNM), Social stability Map (SSM). It measures both the strategic impact of utilizing four levers of innovations and interactions among them and the role of five circles of happiness, in “providing happiness” to stakeholders in real and virtual world. 4 components constituting “wholesome product experience” being product projecting persona as well as a means for delivery of information/product for consumption; infrastructure to backup and enhance “Wholesome product experience” and Virtual/Real Space for Social bonding & trustworthy knowledge/problem resolution and interaction and finally financial innovation.