Abstract: The method and apparatus stimulate performance improvement and provide performance recognition. The method and apparatus serve to communicate goals, missions, and objectives; stimulate action that involves interactive communication, organization and reinforcement; and identify and promote performance to individuals, teams, or any other association of people. The customizable apparatus includes a means to stimulate mental and physical action through the defining and tracking of data, psychological reinforcement, and performance feedback. Information pertaining to a goal, mission, and objective of the sponsor is collected and presented to the user via the apparatus. The user is then stimulated toward the goal through a user-determined course of action developed within the apparatus, which allows the user to take action steps toward the desired goal. The user's performance toward the desired goal is tracked through the apparatus and computer applications.