Abstract: Method, computer program product, and system of providing rewards to a person based on item interactions during a transaction in an environment, where the person is associated with a personal profile. The method includes generating, based on information in the personal profile, one or more tasks for the person to complete during the transaction, each task including at least one item interaction. The method further includes presenting, using an output device within the environment, the one or more tasks to the person, analyzing image information acquired by one or more visual sensors within the environment to evaluate the person's performance of the one or more tasks, and awarding, based on the evaluation, an amount of rewards to the person.