Patents by Inventor Devin Shields

Devin Shields has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for measuring the relative and absolute effects of advertising on behavior based events over time
    Patent number: 11538058
    Abstract: The systems and techniques described herein measure advertisement effectiveness of behavior-based outcomes (e.g., site visit, number of pages consumed, searches, online and offline transactions). The system implemented an automated model to measure the impact of exposures and impressions on outcomes using uses panel data, cookie-based data, and combinations thereof. The techniques use test and control approach to calculate effectiveness, where the test group are those exposed to a campaign and a control group who is not exposed. For those exposed, a running analysis of impressions (and other variables) in a pre period is used to determine behavior based outcomes over a set time period after that exposure. As a result, the automated model is able to generate metrics that show absolute and relative impacts on future behavior.
    Type: Grant
    Filed: April 2, 2020
    Date of Patent: December 27, 2022
    Assignee: Comscore, Inc.
    Inventors: Christopher S. Haarstick, Todd Talkington, Devin Shields, Patrick Kemp, Steven Millman
  • SYSTEM AND METHOD FOR MEASURING THE RELATIVE AND ABSOLUTE EFFECTS OF ADVERTISING ON BEHAVIOR BASED EVENTS OVER TIME
    Publication number: 20200234328
    Abstract: The systems and techniques described herein measure advertisement effectiveness of behavior-based outcomes (e.g., site visit, number of pages consumed, searches, online and offline transactions). The system implemented an automated model to measure the impact of exposures and impressions on outcomes using uses panel data, cookie-based data, and combinations thereof. The techniques use test and control approach to calculate effectiveness, where the test group are those exposed to a campaign and a control group who is not exposed. For those exposed, a running analysis of impressions (and other variables) in a pre period is used to determine behavior based outcomes over a set time period after that exposure. As a result, the automated model is able to generate metrics that show absolute and relative impacts on future behavior.
    Type: Application
    Filed: April 2, 2020
    Publication date: July 23, 2020
    Inventors: Christopher S. Haarstick, Todd Talkington, Devin Shields, Patrick Kemp, Steven Millman
  • System and method for measuring the relative and absolute effects of advertising on behavior based events over time
    Patent number: 10614481
    Abstract: The systems and techniques described herein measure advertisement effectiveness of behavior-based outcomes (e.g., site visit, number of pages consumed, searches, online and offline transactions). The system implemented an automated model to measure the impact of exposures and impressions on outcomes using uses panel data, cookie-based data, and combinations thereof. The techniques use test and control approach to calculate effectiveness, where the test group are those exposed to a campaign and a control group who is not exposed. For those exposed, a running analysis of impressions (and other variables) in a pre period is used to determine behavior based outcomes over a set time period after that exposure. As a result, the automated model is able to generate metrics that show absolute and relative impacts on future behavior.
    Type: Grant
    Filed: March 14, 2014
    Date of Patent: April 7, 2020
    Assignee: Comscore, Inc.
    Inventors: Christopher S. Haarstick, Todd Talkington, Devin Shields, Patrick Kemp, Steven Millman