Abstract: An online concierge system receives a request to purchase a gift for a user of the system and retrieves a profile associated with the user. Based on the profile and attributes of items included among inventories of one or more retailer locations, the system identifies a set of candidate items for which the user is likely to have an affinity. The system accesses a machine learning model trained to predict a giftability score for an item and applies the model to attributes of each candidate item to predict its giftability score. Based on its giftability score and the profile, the system computes a composite score for each candidate item indicating an appropriateness of gifting the candidate item to the user. The system ranks the set of candidate items based on the composite scores and selects one or more suggested items for gifting to the user based on the ranking.