Abstract: A affiliate marketing system and method for retail stores involves assigning a unique retail store identifier to a retail store and presenting the unique retail store identifier and a website address in conjunction with a product offered for sale in the retail store. A purchaser of the product may access the website and make a purchase.

Abstract: A method for developing a direct person-to-person multilevel direct affiliate marketing network using electronic communications makes a first person an affiliate member of an affiliate marketing program via an online registration process. An electronic communication is generated that has a unique hyperlink that, when selected, links to a source associated with the affiliate marketing program and identifies the first person so that a commission can be allocated to the first person based upon purchases made at the source as a result of access to the source via the link. The first person can forward the electronic communication to others who can use the link to access the source and purchase products or services and/or become an affiliate member. A person that becomes a new affiliate member as a result of accessing the source via the link is placed in a developing network organization of the first person.