Abstract: A method and apparatus is provided for use with a web browser for managing and automating the use of social networks and other web sites. For example, users can associate user generated content with third party web pages and to customize the visibility of this content based on multiple modes of authentication. Users may also manage personal profiles and contact lists over multiple social networks. Users can even monetize their popularity by hosting advertisements and being paid based on their respective level of viewer ship. Various other features are also available for use by users that will enhance their social networking experience and provide the users with increased control of their personal profiles.