Abstract: An apparatus and process for the activation of catalyst material utilized in ammonia cracking can include an initial use of hydrogen and heat to perform an initial stage of catalyst activation and a subsequent use of ammonia and heat to perform a subsequent state of catalyst activation. The subsequent use of ammonia can be configured so that different catalytic material at different plant elements are activated in a pre-selected sequence to provide activation of the catalytic material utilized in different plant elements. Some embodiments can be configured to avoid excess temperatures that can be detrimental to equipment that can be positioned upstream of a furnace in some embodiments while also avoiding sintering of the catalytic material.