Patents by Inventor Dheeraj Bansal

Dheeraj Bansal has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Personalized dynamic content via content tagging and transfer learning
    Patent number: 11188579
    Abstract: Systems and methods are described for serving personalized content using content tagging and transfer learning. The method may include identifying content elements in an experience pool, where each of the content element is associated with one or more attribute tags, identifying a user profile comprising characteristics of a user, generating a set of user-tag affinity vectors based on the user profile and the corresponding attribute tags using a content personalization engine, generating a user-content affinity score based on the set of user-tag affinity vectors, selecting a content element from the plurality of content elements based on the corresponding user-content affinity score, and delivering the selected content element to the user.
    Type: Grant
    Filed: April 8, 2019
    Date of Patent: November 30, 2021
    Assignee: ADOBE INC.
    Inventors: Dheeraj Bansal, Sukriti Verma, Pratiksha Agarwal, Piyush Gupta, Nikaash Puri, Vishal Wani, Balaji Krishnamurthy
  • PERSONALIZED DYNAMIC CONTENT VIA CONTENT TAGGING AND TRANSFER LEARNING
    Publication number: 20200320112
    Abstract: Systems and methods are described for serving personalized content using content tagging and transfer learning. The method may include identifying content elements in an experience pool, where each of the content element is associated with one or more attribute tags, identifying a user profile comprising characteristics of a user, generating a set of user-tag affinity vectors based on the user profile and the corresponding attribute tags using a content personalization engine, generating a user-content affinity score based on the set of user-tag affinity vectors, selecting a content element from the plurality of content elements based on the corresponding user-content affinity score, and delivering the selected content element to the user.
    Type: Application
    Filed: April 8, 2019
    Publication date: October 8, 2020
    Inventors: Dheeraj Bansal, Sukriti Verma, Pratiksha Agarwal, Piyush Gupta, Nikaash Puri, Vishal Wani, Balaji Krishnamurthy