Abstract: A method, a system, and a computer program product for executing catalog publishing. A request to publish an online catalog is received. An online catalog includes a plurality of catalog items. A determination of publishing priority of the online catalog is automatically triggered based on at least one first parameter associated with the received request and at least one catalog item in the online catalog. At least one second parameter associated with the received request and at least one catalog item in the one online catalog is detected, and based on the detecting, the determined publishing priority of the online catalog is updated. A queue for publishing at least one online catalog in a plurality of online catalogs is generated using the determined publishing priority of each online catalog in the plurality of online catalogs and the updated determined publishing priority of the online catalog. Publishing of the plurality of online catalogs is executed using the queue.