Abstract: A holding apparatus for an electronic device allowing hands-free use comprised of a support cradle for receiving and positioning an electronic device for use and viewing that includes a support base extending horizontally from the support cradle and a lip extending vertically upward from the support base, and a non-skid surface to aid keeping the electronic device in place. A flexible support arm attaches to the support cradle and attaches to a mounting plate. The mounting plate includes an attachment mechanism for attaching to a two-sided panel, with a first side for mounting to an object and a second side for attaching to the mounting plate. The attachment mechanism for the second side includes a male-female connection formed by a plurality of female slotted holes and a plurality of matching male protrusions.