Abstract: The present invention relates to a towel holder device for maintaining towels in place, keeping them from falling off of a rack or sink countertop. The device comprises an elongated strip of solid material with two ends. The strip is formed to create an enclosure space for holding a towel, with the towel in a desired shape. The two ends are spaced apart and face each other. The strip is formed of a material that has a flexing ability sufficient to enable the two ends to be separated enough to expand the enclosure space to enable the towel to fit into and out of the space without resistance from the strip. The flexing ability enables the strip to return to its original shape, holding the towel with a friction fit to prevent movement of the towel. The strip is capable of providing any of a number of changeable decorative appearances.