Abstract: A process of applying decals to products having rough textured surfaces, such as products made from thermoplastic resins, leather, or synthetic leather. The decals applied to the products contain detailed multicolor graphic images made from a four color printing process. The decal applying process includes applying a first clear ink layer directly to the substrate surface, applying a water-release slide-off decal on top of the first clear ink layer, and applying a second clear ink layer over the applied decal to firmly bond the decal to the substrate surface. The two ink layers encapsulate the decal on the substrate surface, maintaining the integrity of the decal.