Abstract: Techniques for improving the convenience of activating different computing applications on a mobile computing device are disclosed. Sensors associated with a mobile computing device (e.g., accelerometers, gyroscopes, light sensors, microphones, image capture sensors) may receive inputs of various physical conditions to which the mobile computing device is being subjected. Based on one or more of these inputs, the mobile computing device may automatically select a content presentation mode that is likely to improve the consumption of the content by the user. In other embodiments, image analysis may be used to access different mobile computing applications.