Abstract: The present disclosure provides a display control method and apparatus, an electronic device, and a storage medium. In the display control method, a display unit is communicatively connected to a processing unit, so that a user is able to view a real environment through the display unit. The method includes: displaying a user interface by the display unit, where the user interface includes: an image of the real environment presented through the display unit and target information generated by the processing unit; and controlling, in response to the head of the user being rotated in a first direction of rotation, the target information to rotate, in the user interface, relative to the head in a direction opposite to the first direction of rotation. In some embodiments of the present disclosure, the usage experience of a user is improved.