Abstract: A system for acquisition and retention of users for an application. The system identifies a trait of a potential user for the application and filters a plurality marketing campaigns based on the identified trait of the potential user. The server implements the filtered marketing campaign to reach the potential user. The server receives user information in response to acquisition of a new user. The server performs an analysis on the new user's application behavior to generate user related data. The server generates a predefined report based on the user related data.

Abstract: A system for simulating betting in real time on sporting events. The system includes a server and at least one of a plurality of computing devices. The server receives sporting event details for a sporting event. The at least one of the plurality of computing devices includes a user interface to input a bet on the sporting event. The server receives the bets on the sporting event from the at least one of the plurality of computing devices and calculates a bet out value depending on betting data received from the at least one of the plurality of computing devices. The at least one of the plurality of computing devices includes a display to show the bet out value in response to receiving the bet out value from the server.