Abstract: A process is proposed that enables a widget vendor or aggregator to continuously present widgets via a widget network to a user who previously grabbed and embedded a first widget presented by the vendor or aggregator. The user may initiate the browsing of the widget network from a user placement where the first widget is embedded to choose and grab a second widget from the vendor. Here, the widgets in the widget network can be dynamically maintained and updated by the vendor and can be created at a time after the first widget was grabbed by the user. If the user grabs the first widget over the web and embeds the widget into his/her own placement, the user is presumably interested in the widget and it is likely that the user may also be interested in other widgets created by the same vendor or in the same category of interest.

Abstract: A video channel ad for providing continuous video to a user is described herein. A plurality of thumbnails of various clips may be interacted with to provide various video clips associated with the relevant thumbnails. In maintaining a user's attention, the video plays continuously and transitions between states of the video channel ad are made in a gradual and smooth manner.

Abstract: A system and method for providing a website involve a novel way of porting a full website through an ad banner. A user viewing a website including the ad banner interacts with the ad banner. The ad banner then expands and the ported website is viewed in the expanded ad banner as covering over the first website. The user's perception does not include the experience of being redirected to another website. The method and system for providing this website are described herein.