Abstract: An image processing method includes: determining a first face mask image that does not contain hair from a target image, and obtaining a first face region that does not contain hair from the target image according to the first face mask image; filling a preset grayscale color outside the first face region to generate an image to be sampled; performing down-sampling on the image to be sampled to obtain sampling results, and obtaining remaining sampling results by removing one or more sampling results in which a color is the preset grayscale color from the sampling results; obtaining a target color by calculating a mean color value of the remaining sampling results and performing weighted summation on a preset standard face color and the mean color value; rendering pixels in a face region of the target image according to the target color.