Abstract: The present disclosure describes a manual or automated face plunge comprising a water reservoir, and optionally a chilling apparatus comprising one or more thermoelectric coolers to chill the water, and a controller to electronically control the chilling apparatus. The disclosure further describes methods for chilling the face, triggering the central nervous system, promoting human health, promoting human beauty, and promoting aesthetic benefits to a human in need thereof, comprising immersing the face of the person in the face plunge in accordance to various immersion regimens. In various aspects, the face plunge comprises ice-cold water for the facial immersions.