Patents by Inventor Dinker CHARAK

Dinker CHARAK has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20120136714
    Abstract: Techniques are provided by which brand awareness metrics are defined and computed. Such brand awareness metrics may include: Awareness, Consideration, Engagement, and Purchase Intent. Such metrics may correspond to stages of a consumer's online buying behavior and may be computed based, in part, on recordings of interactions the consumer has had with an online advertisement.
    Type: Application
    Filed: November 15, 2011
    Publication date: May 31, 2012
    Inventors: Diaz NESAMONEY, Parth S. CHANDRA, Dinker CHARAK, Sanjay DAHIYA, Sandeep KUMAR, Hans GUNTREN