Patents by Inventor Dirk DeHart

Dirk DeHart has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Performing query-time attribution channel modeling
    Patent number: 10970338
    Abstract: The present disclosure relates to performing attribution channel modeling in real time using touchpoint data that corresponds to a user-specified set of channels and is retrieved from a database using a user-specified attribution model. For example, in one or more embodiments, a system stores raw data in an attribution database that comprises an aggregator and a plurality of nodes. In particular, each node stores touchpoint data associated with a different user. Upon receiving a query, the system can, in real time, retrieve subsets of the touchpoint data that corresponds to a user-defined set of distribution channels in accordance with a user-specified attribution model. The system then combines the subsets of touchpoint data using the aggregator and generates the digital attribution report using the combined data.
    Type: Grant
    Filed: November 13, 2018
    Date of Patent: April 6, 2021
    Assignee: ADOBE INC.
    Inventors: Trevor Paulsen, Ivan Andrus, Vladislav Turchenko, Dirk DeHart, David Wilcox, Brian Jarvis
  • PERFORMING QUERY-TIME ATTRIBUTION CHANNEL MODELING
    Publication number: 20200151281
    Abstract: The present disclosure relates to performing attribution channel modeling in real time using touchpoint data that corresponds to a user-specified set of channels and is retrieved from a database using a user-specified attribution model. For example, in one or more embodiments, a system stores raw data in an attribution database that comprises an aggregator and a plurality of nodes. In particular, each node stores touchpoint data associated with a different user. Upon receiving a query, the system can, in real time, retrieve subsets of the touchpoint data that corresponds to a user-defined set of distribution channels in accordance with a user-specified attribution model. The system then combines the subsets of touchpoint data using the aggregator and generates the digital attribution report using the combined data.
    Type: Application
    Filed: November 13, 2018
    Publication date: May 14, 2020
    Inventors: Trevor Paulsen, Ivan Andrus, Vladislav Turchenko, Dirk DeHart, David Wilcox, Brian Jarvis