Abstract: Embodiments are directed to creating a persona from observed characteristics of content and to sharing a network persona derived from observed characteristics of content. In one scenario, a computer system observes one set of properties for a first portion of content on a network. The first portion of content is from a first account. The computer system also observes a different set of properties for a second portion of content on the network, where the second portion of content is from a second account. The computer system then correlates an association between the first account and the second account as part of a network persona that is based on the first properties and one or more corresponding properties from the second portion of content.

Abstract: Embodiments are directed to creating a persona from observed characteristics of content and to sharing a network persona derived from observed characteristics of content. In one scenario, a computer system observes one set of properties for a first portion of content on a network. The first portion of content is from a first account. The computer system also observes a different set of properties for a second portion of content on the network, where the second portion of content is from a second account. The computer system then correlates an association between the first account and the second account as part of a network persona that is based on the first properties and one or more corresponding properties from the second portion of content.

Abstract: Embodiments are directed to optimizing searchable resources and to returning relevant search results. In one scenario, a computer system monitors multiple different social media sites to observe conversations related to the searchable resources. The computer system identifies terminology related to the searchable resources from any one or more of the observed conversations. The identified terminology identified may be based on topic, author, and/or place. The computer system then accesses known terminology used to search for the searchable resources and correlates a relationship between the known terminology and the identified terminology. The computer system also modifies the searchable resources to be responsive to a search request that is expressed using the identified terminology.

Abstract: Embodiments are directed to efficiently correlating internet resources and to providing relevant content to a user. In an embodiment, a computer system gathers portions of information from multiple different resources and organizes the gathered information into different indices according to at least one of the following data axes: author, topic and source. The computer system computes correlations between the organized information across the data axes so that each portion of information has relationship information linking it to other portions of organized information. The computer system also intelligently learns which other informational items are to be searched for based on the computed correlations and returns the additional data relevant to the gathered data.