Abstract: Link tracking includes generating an electronic communication with links providing for a destination URL and a target URL. Upon selection of the active link, a destination site is accessed, based on the destination URL. In the destination site, the tracking information associated with the incoming data access request is parsed off. This tracking information may then be stored in a database or business warehouse for monitoring the response from the electronic communication. Also, a target site is determined based on the tracking information. The destination site thereupon redirects the access request to the target site, providing for the access to the target site to be to directed back to the user and not through the destination site. Therefore, the user may access the target web site based on the electronic communication and this activity can be tracked through the destination site.

Abstract: Data may be exported from a media campaign to an external processing device using a specifically designated communication channel within the media campaign application. When the media campaign application is executed, the campaign is directed to contacting various business partners using one or more communication means. With this media campaign application, a channel selection command may be received, where the channel selection command indicates the selection of an export channel selection. When the channel selection is the export channel selection, the application provides for the compilation of the business data and writing the data to an export file. The business data is compiled into an open format that is readily usable by an external application. After the file is generated, the export file is thereupon transmitted to a storage device.

Abstract: The automated insertion of formatted address information includes the generation of one or more electronic documents based on a document template having specific guidelines for the format of the address information. From this template, address information is inserted therein. Prior to insertion, an address format command is received which indicates which type of formatting is to be utilized. If a mailing format is utilized, the insertion of the address fields is performed relative to postal jurisdiction protocols. Otherwise, if a style format is used, the address fields are inserted based on the defined style, which may be associated with the template or specific through a user selection or automated selection. Furthermore, the user may define the applicable style for the address information in the electronic documents. Thereupon, these documents may be readily transmitted to the intended recipient with the user-selected address formatting.