Abstract: In accordance with an embodiment, an analytic applications environment enables data analytics within the context of an organization's enterprise software application or data environment, or a software-as-a-service or other type of cloud environment; and supports the development of computer-executable software analytic applications. A data pipeline or process, such as, for example, an extract, transform, load process, can operate in accordance with an analytic applications schema adapted to address particular analytics use cases or best practices, to receive data from a customer's (tenant's) enterprise software application or data environment, for loading into a data warehouse instance. Each customer (tenant) can additionally be associated with a customer tenancy and a customer schema.

Abstract: In accordance with an embodiment, an analytic applications environment enables data analytics within the context of an organization's enterprise software application or data environment, or a software-as-a-service or other type of cloud environment; and supports the development of computer-executable software analytic applications. A data pipeline or process, such as, for example, an extract, transform, load process, can operate in accordance with an analytic applications schema adapted to address particular analytics use cases or best practices, to receive data from a customer's (tenant's) enterprise software application or data environment, for loading into a data warehouse instance. Each customer (tenant) can additionally be associated with a customer tenancy and a customer schema.

Abstract: A segmentation platform enables a system that comprises a behavior service and a predictive service for determining a segment from a dataset. The behavior service can analyze data to determine information about behavior that has already occurred. The predictive service can analyze data to determine information about the predicted propensity for certain behavior to occur in the future. In some cases, the predictive service can determine the information by utilizing a training model that indicates predictions related to potential relationships among properties of a dataset. The segmentation platform also enables an interactive user interface that can be utilized to configure attributes of the segment, analyze information associated with the segment, and deliver the information to another device.

Abstract: Provided is a method for aggregating data from real-time events (e.g., payment transactions). The method may include receiving event (e.g., transaction) data associated with a plurality of events (e.g., payment transactions). First aggregation of interest data associated with a type of aggregation of interest may be received. A first key associated with each event (e.g., transaction) may be determined based on a first portion of the event (e.g., transaction) data associated with each event (e.g., transaction) and the first aggregation of interest data. A first value based at least partially on a first plurality of the first keys associated with a first subset of the plurality of payment transactions may be communicated based on a first user request. A system and computer program product are also disclosed.

Abstract: In accordance with an embodiment, an analytic applications environment enables data analytics within the context of an organization's enterprise software application or data environment, or a software-as-a-service or other type of cloud environment; and supports the development of computer-executable software analytic applications. A data pipeline or process, such as, for example, an extract, transform, load process, can operate in accordance with an analytic applications schema adapted to address particular analytics use cases or best practices, to receive data from a customer's (tenant's) enterprise software application or data environment, for loading into a data warehouse instance. Each customer (tenant) can additionally be associated with a customer tenancy and a customer schema.

Abstract: A segmentation platform enables a system that comprises a behavior service and a predictive service for determining a segment from a dataset. The behavior service can analyze data to determine information about behavior that has already occurred. The predictive service can analyze data to determine information about the predicted propensity for certain behavior to occur in the future. In some cases, the predictive service can determine the information by utilizing a training model that indicates predictions related to potential relationships among properties of a dataset. The segmentation platform also enables an interactive user interface that can be utilized to configure attributes of the segment, analyze information associated with the segment, and deliver the information to another device.

Abstract: A method and system for transacting with an agency participating on an advertising exchange network for serving online advertisements. An advertising exchange agency may serve multiple roles in the advertising exchange network. The method includes storing a machine-readable representation of a plurality of network entities in a directed graph representation. Network configurations codified in directed graph representations include the identification of at least one agency that participates on the advertising exchange as well as identification of at least one network entity that does not participate on the advertising exchange, thus providing a buyer-seller online advertising marketplace. Servers are configured for transmitting an opportunity to serve an online advertisement to the advertising exchange network, and one or more network entities are configured to deliver the online advertisement.

Abstract: The subject matter disclosed herein relates to utilizing one or more premium rules to associate a premium markup to a base bid for online advertising.

Abstract: A system for defining objects within a database is disclosed. The system includes an inventory identification application that generates an inventory identifier. The inventory identifier being a reference saved to the database that specifies characteristics of data within an inventory unit. A publisher using the inventory identifier application defines the specific characteristics and the inventory identifier application generates code. The publishers use the generated code within a website to recall the inventory identifier that is saved in the database. The system also includes a server system that receives a request to recall the inventory identifier. The request is the result of execution of the generated code when the website is accessed by a user. The request is fulfilled by accessing the inventory identifier at the database and matching data within the inventory unit based on the stored characteristics within the inventory identifier.

Abstract: A method and apparatus are provided for guaranteed delivery of ads on an exchange. In one example, the method includes determining all valid paths originating from a buyer and ending at one or more sellers, applying one or more controls to the valid paths in order to trim the valid paths according to criteria of the one or more controls, determining available inventory including available spots on web pages of sellers, and making ad reservations for the buyer based on the available inventory and the valid paths.