Abstract: Some implementations relate to methods, systems, and computer-readable media for digital advertising within a first virtual experience provided at a virtual experience platform. A virtual user engagement portal is provided within the first virtual experience that includes a portal member configured to transport an avatar to a second virtual experience. The second virtual experience may be associated with at least one media item, and may include a plurality of virtual items, activities, and other virtual content associated with the at least one media item. A return portal may be provided within the second virtual experience to return an avatar to the first virtual experience. User engagement metrics and/or advertising metrics may be aggregated and/or computed based on avatar interactions within the second virtual experience.

Abstract: A method and system is disclosed that receives a user request for group gameplay of a multiplayer game. The group gameplay enables users to participate in the multiplayer game using secondary client devices as game controllers to control the gameplay and causes the gameplay to be presented on a primary display for consumption by the users. The method and system receive from the plurality of secondary client devices, control instructions that have bypassed a primary client device. The control instructions are responsive to user input to the secondary client devices to control actions in the multiplayer game. The method and system responsive to receiving the control instructions that have bypassed the primary client device, provide first gameplay instructions to the primary client device that cause a presentation of a first view of the gameplay of the multiplayer game on the primary display for consumption by the users.

Abstract: A method and system is disclosed that receives a user request for group gameplay of a multiplayer game. The group gameplay enables users to participate in the multiplayer game using secondary client devices as game controllers to control the gameplay and causes the gameplay to be presented on a primary display for consumption by the users. The method and system receive from the plurality of secondary client devices, control instructions that have bypassed a primary client device. The control instructions are responsive to user input to the secondary client devices to control actions in the multiplayer game. The method and system responsive to receiving the control instructions that have bypassed the primary client device, provide first gameplay instructions to the primary client device that cause a presentation of a first view of the gameplay of the multiplayer game on the primary display for consumption by the users.