Abstract: An illuminated tire rim apparatus includes a hub that has a central aperture therein for receiving a free end of an axle of a vehicle. The hub has a plurality of bolt receiving openings therein positioned between the aperture and an outer edge of the hub. A plurality of spokes is attached to the outer edge of the hub and radially extends outwardly therefrom. Each of the spokes is comprised of a substantially translucent material and each of the spokes has an outer end. A rim has a generally cylindrical shape and has an inner surface and an outer surface. Each of the outer ends of the spokes is attached to the rim. Each of a plurality of light emitters is mounted in one of the spokes so that the spokes are illuminated when the light emitters are turned on. A power supply is electrically coupled to the light emitters.