Abstract: A method, system, apparatus, article of manufacture, and computer program product provide the ability to manage a digital asset. One or more media content assets are acquired. Metadata describing the assets is also acquired. The metadata enables a search of the assets within a content repository. The assets and metadata are stored in the content repository. An online collaboration tool is provided. Such a tool: provides a discussion thread regarding the assets; manages, controls, and provides preview, download, and upload capability, of the assets, to a defined set of users; provides search capability of the content repository for the assets based on the metadata; provides opt-in capability to allow the users to opt-in to receive notifications regarding the assets; and provides a multi-contributional workspace where the users with authorization may preview, download, and upload the assets.

Abstract: A method, system, apparatus, article of manufacture, and computer program product provide the ability to manage a digital asset. One or more media content assets are acquired. Metadata describing the assets is also acquired. The metadata enables a search of the assets within a content repository. The assets and metadata are stored in the content repository. An online collaboration tool is provided. Such a tool: provides a discussion thread regarding the assets; manages, controls, and provides preview, download, and upload capability, of the assets, to a defined set of users; provides search capability of the content repository for the assets based on the metadata; provides opt-in capability to allow the users to opt-in to receive notifications regarding the assets; and provides a multi-contributional workspace where the users with authorization may preview, download, and upload the assets.