Abstract: A method to untarget users of an online service for advertising includes embedding a first code corresponding to a first pixel in a version of a webpage and providing the version of the webpage for loading by a client device. Loading of the version of the webpage by the client device triggers execution of the first code. Furthermore, execution of the first code by the client device signals an advertising platform to forgo providing one or more advertisements for a service associated with the server system to the client device.

Abstract: A method to untarget users of an online service for advertising includes embedding first code corresponding to a first pixel and second code corresponding to a second pixel in a version of a webpage and providing the version of the webpage for loading by a client device. Loading of the version of the webpage by the client device triggers execution of the first code and the second code by the client device. Furthermore, execution of the first code by the client device signals an advertising platform to forgo providing one or more advertisements for a service associated with the server system to the client device. Additionally, execution of the second code by the client device provides a signal to the server system.

Abstract: A system and method for tracking and reporting days and visits to an online transaction is described. A web analytic system receives web site visit tracking information from a client computer as a user navigates the web site. The system updates a reporting database with visit information. The system may receive data in the form of a report message sent from a site, where the data has been calculated to give the metric or where the message provides the raw data required to derive the metric. The system generates a variety of reports showing time between visits and transactions, such as time between visits, orders, downloads, form completion or other such transactions.