Abstract: Unbleached paper and paperboard for use as outer packaging material is coated and printed on a printing press. The unbleached rawstock must be relatively smooth and nonporous prior to coating and printing with a Sheffield roughness less than about 300 units for linerboard and less than about 330 units for folding carton material. The coating formulation preferably comprises a mixture of temperature insensitive binders and pigments having a viscosity lower than normal paper coatings, and is applied in layers of about 1.5 lb./1000 square feet up to a total of about 5 lb./1000 square feet. Best results are obtained when the coated surface is doctored with a blade or fixed roll after coating and before drying to achieve a smooth surface for printing on the same or a different press.