Abstract: The present invention is a business method for the inventor company which operates through an internet web site a By Owner multiple listing service that pools the multiple listing service data from a multiplicity of By Owner real estate listing companies, both local and national in nature. The company's web site has software with an architecture that contemplates sellers listing their properties with a variety of By Owner LCs who elect to become part of the By Owner multiple listing service database by submitting data on their seller's/customer's listings to the web site searchable database. The database may be accessed by users through the company's web site.