Abstract: Apparatus for simulating flames and producing a more realistic flame effect is provided. The apparatus comprises a light source to illuminate at least one flame element which is movably suspended within the apparatus, and viewed through a diffusing screen. The apparatus includes a means for simulating airborne burning embers which comprises the tape used as the suspending means for the flame elements. The apparatus also includes reflective flicker flame elements to produce a variation in the colour and intensity of the flame effect produced. In has been found that the realism of the flame effect can be enhanced if the top of the flame element it is angled rearwards with respect to the viewing screen.