Abstract: A breakaway member for a sign-stand having a two piece mast that supports a sign includes a first end that connects to a first mast piece which is secured to the sign, a second end that connects to a second mast piece, and a breakaway section that fractures therethrough upon impact thereby carrying the first end, the first mast piece and the sign away from the second mast piece. In a preferred embodiment, the breakaway member has a generally I-beam shaped cross-section. The first and second mast pieces have a generally rectangular and hollow cross-section. The first end of the breakaway member is disposed in the first mast piece, the second end of the breakaway member is disposed in the second mast piece, and the breakaway section is located between the first and second mast pieces.