Abstract: A retractable golf club alignment device and method for use for assisting a golfer to hit the sweet spot of a golf ball with the optimum spot on the face of a golf club head. The device comprise a retractable extension pin mounted through the optimum spot on the club face which extends from the face of the golf club head and provides a three dimensional alignment aid to the golfer and retracts flush with the golf club face when the golfer hits a golf ball. The retractable extension pin is mounted in a pin bearing and extended via a pin extender unit. In use, the golfer mentally notes the position and extension axis of the extension pin and then proceeds with a normal swing as if the extension pin was not present. The extension pin does not affect the expected trajectory of the golf ball.