Abstract: This invention relates to novel whitening agents for cellulosic substrates. The whitening agents are comprised of at least two components: at least one chromophore component and at least one polymeric component. Suitable chromophore components generally fluoresce blue, red, violet, or purple color when exposed to ultraviolet light, or they may absorb light to reflect these same shades. The whitening agents are further characterized by having a dispersion component value of the Hansen Solubility Parameter of less than or equal to about 17 MPa0.5. This invention also relates to laundry care compositions including but not limited to liquid and/or powder laundry detergent formulations and rinse added fabric softening (RAFS) compositions that comprise such whitening agents.

Abstract: The present invention relates to thiazolium dyes, laundry care compositions comprising one or more thiazolium dyes, processes of making such dyes and laundry care compositions and methods of using same. The dyes, compositions and methods of the present invention are advantageous in providing improved hueing of fabric, including whitening of white fabric, while avoiding significant build up of bluing dyes on the fabric.

Abstract: The present invention relates to thiazolium dyes, laundry care compositions comprising one or more thiazolium dyes, processes of making such dyes and laundry care compositions and methods of using same. The dyes, compositions and methods of the present invention are advantageous in providing improved hueing of fabric, including whitening of white fabric, while avoiding significant build up of bluing dyes on the fabric.

Abstract: The invention relates to a textile surface modification composition comprising a fabric conditioner and cubic or layered (platelet) particles having a negative zeta potential, wherein the cubic or layered particles are selected from the group consisting of zeolites, aluminas, and silicas.

Abstract: This invention relates to a cleaning device comprising a cleaning composition and a substrate. The cleaning composition comprises an absorbent particulate, a binding agent, and optionally, a thickening agent. The cleaning composition may be applied to a substrate, such as a textile substrate, by applying the composition to at least one portion of the surface of the substrate or by incorporating the composition throughout the substrate. The absorbent particulate generally exhibits a high affinity for particles, color, grease, oil, and other staining materials and is a soft material which allows for gentle cleaning of most surfaces without detrimentally abrading and scratching soiled surfaces. The absorbent particulate also serves as an indicator providing a visual cue of its cleaning efficacy and may be used in either a wet or dry state.

Abstract: The invention relates to a stain release and repellant fabric conditioner comprising a repel type fluorochemical and/or siloxane, a release type fluorochemical and/or siloxane, and a performance extender.

Abstract: The invention relates to a soil release agent comprising a multi-branched soil release/wetting agent having an oxygen-containing polyfunctional base compound and at least two surfactant branches attached thereto, wherein each surfactant branch includes at least one hydrophilic and at least one hydrophobic constituent and a polyester release agent in an aqueous solution.