Abstract: A system and method for controlling a variable light source where a variation in the light source can be triggered by utilizing a product identifier, such as for example RFIDs associated with the product being displayed to tell the controller to control the variable display case lighting to vary its color/intensity to change the lighting to best showcase the product; or utilizing UPC codes, scanned using a handheld device to accomplish the same objective; or utilizing motion/infrared/ultrasonic sensors particularly when lighting is to be turned off to conserve on power consumption. For example, red meat and poultry each may require their respective different lighting to be best displayed; thus red meat products may have a different RFID than poultry items; and gold jewelry items may have a different RFID than sterling silver jewelry items.

Abstract: A system and method for controlling a variable light source where a variation in the light source can be triggered by utilizing a product identifier, such as for example RFIDs associated with the product being displayed to tell the controller to control the variable display case lighting to vary its color/intensity to change the lighting to best showcase the product; or utilizing UPC codes, scanned using a handheld device to accomplish the same objective; or utilizing motion/infrared/ultrasonic sensors particularly when lighting is to be turned off to conserve on power consumption. For example, red meat and poultry each may require their respective different lighting to be best displayed; thus red meat products may have a different RFID than poultry items; and gold jewelry items may have a different RFID than sterling silver jewelry items.