Abstract: Embodiments are directed to a method and system of providing a centralized consumer choice process covering multiple Internet-based content services. The method comprises transmitting a consumer choice notification message to a user, receiving an indication of consumer choice with regard to gathering, storing or sharing of consumer information and activity during user Internet activity, wherein the consumer choice may comprise one of an opt-out or opt-in selection, storing the indicated consumer choice in a customer relationship management module, and setting a protocol in a network routing device to tag network traffic bound for a remote Internet-based content service indicating the user's choice.