Abstract: A board game having as an objective the generation of information as to the personality type of the players. The players establish a personality type by answering questions the answers to which show a predisposition to one of two opposite aspects of personality. The board game has playing squares that include Feature Squares each of which is indicative of an interest or trait associated with a personality type. A player qualifies to gain a token corresponding to a Feature Square by landing on a Feature Square representing a particular interest or trait to which the player has demonstrated a predisposition by way of the player's response to questions which are indicative of personality interests or traits. The Feature Squares and matching tokens are color-coded to correspond with the questions on the cards. Preferably a Personality Type Tabulator is provided for identifying personality types as a result of the tokens gained by each player.