Abstract: An improved coupon inserter assembly receives a continuous supply of coupons and separates the forwardmost coupon and successive coupons from the web in a controlled fashion. The inserter assembly includes a pair of opposed feed rolls and opposed burst rolls for delivering the forwardmost coupon to a predispense position and deliver that coupon to a point of insertion. The feed rolls and delivery rolls are both driven from a first drive source during a feeding operation. The feed rolls are driven by the first source and the burst rolls are driven by a second drive source during a burst operation.