Abstract: A process for forming a citrus juice extender substantially from natural components of citrus fruit wherein flavedo from the citrus fruit is comminuted and combined with an acidifier such as citric acid and sodium citrate as a buffering agent, sufficient water being added to maintain liquidity of the combination. The combination is then finished to remove solids, the resulting liquor being pastuerized and homogenized to form the extender. The extender is stored preferably by packaging and freezing it for subsequent combination with a sweetener and a substantial amount of water to form a diluted and sweetened extender, having citrus flavoring and color as well as cloud forming agent provided by the comminuted flavedo portion of the extender, which is then blended with an initial citrus juice to form a citrus extended product.