Abstract: When a comparatively large amount of material must be located on the label for a comparatively small container such as a bottle it is desirable to form the label so that a first portion of it can be wrapped around and adhesively secured to the exterior of the container and so that a second portion can be wrapped around and adhered to the exposed surface of the first portion. The adhesive used in adhering the second portion to the first has less adhesion than that used to hold the first portion to the container. This is preferably achieved by overprinting an adhesive coating on the second portion with a non-adhesive material.