Abstract: A fishing lure has a molded two-piece body including an upper section and a lower section joined along a parting line and encapsulating a central air compartment so that the body of the lure will float. The lure attaches to a line through a diagonal opening through the lure and is free to ride up the line away from the hook, if the hook becomes snagged or when a fish is caught. The upper and lower body portions define split bill segments with the lower segment being extended forwardly, both to provide a diving action and to provide a tilting or leverage action so that the hook is lifted over obstructions, while the upper bill segment forms a V-shaped slot with the lower bill segment to entrap air and provide an attention-getting bubbling action.