Abstract: An electronic information card generation and transmittal system generates audience member or user initiated electronic information request cards. Such electronic information request cards (EIRCs) enable broadcasters, network operators, advertisers and program producers to capture and take advantage of the impulse purchase urges, as indicated by the generation of an information request, of the audience members for converting those urges into purchases or information sharing. For example, a network provider/broadcaster notifies an audience member of eligibility to participate in the facility of the system. The audience member signs up to participate in the facility by registering the system for that user. Upon viewing or listening to a program or commercial of interest, the audience member initiates an EIRC through a user interface.